Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.
In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down what it really takes to maintain a presence on the trade show circuit. Are these events still worth the investment in today’s digital-first world? Or has the game changed?
Kerry and Jimmy’s Words of Wisdom: “Trade shows have become more about presence than purpose - and that’s a costly mindset. It’s easy to get caught up in the noise, the branding, and the badge scans, but at the end of the day, we have to ask: are we really creating value, or just feeding the machine? It’s about smarter strategy, clearer goals, and making sure every dollar, and every hour, spent on the floor actually moves the needle.”
Resources: Taking The Multifamily Show on The Road
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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