Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal.
In this episode, Kerry and Jimmy discuss the evolution of social media into powerful leasing tools and how today’s most successful operators are leveraging content, technology, and data to meet prospects exactly where they are and guide them from a casual stroll to a signed lease. They walk through how to cut through the clutter, stay top-of-mind, and meet renters where they already are—with relevance, speed, and best of all – total hands-free automation.
Kerry and Jimmy’s Words of Wisdom: “Social media isn’t just where renters spend time, it’s where they make real decisions about where to live. In today’s digital-first world, if your community isn’t showing up with relevance, speed, and consistency, you're not just missing out on leads; you’re invisible to the very people you’re trying to reach. Leasing success now lives at the intersection of content, automation, and timing—and social media is the front door.”
Resources: Drive Faster Results With AI-Execution
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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