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Behind the Booth: A Vendor’s Recap of Apartmentalize in Las Vegas

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage.

In this episode, Kerry and Jimmy take you deep into the bright lights and high energy of Las Vegas, offering a candid, behind-the-scenes look at what vendors truly saw, heard, and experienced on the Apartmentalize trade show floor. From the packed booths and pitch-perfect product demos to the raw, real conversations happening between industry insiders, they unpack the moments that mattered—what stood out, what fell flat, and what it all means for the future of exhibiting at conferences.

Kerry and Jimmy’s Words of Wisdom: “Let’s be honest—these booths don’t come cheap. Between the floor space, travel costs, shipping, and staffing, it’s a serious investment for any vendor. So, the real question becomes: are we seeing true ROI, or just racking up exposure with no follow-through? Vegas brought the energy, the LED walls, and the swag bags—but when all the noise fades, what really matters is pipeline and partnerships. We’re not here to just look busy—we’re here to move the needle. And this year, some vendors walked away wondering if the spend was worth the show.”

Resources: Where We Will Be Making Waves Next