Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews are transforming how users discover information. These intelligent assistants don’t rely on traditional keyword-based results—they look for structured content, trust signals, and authoritative sources.
In this episode, Kerry and Jimmy break down how you can adapt your strategy to thrive in this new environment through structuring your content for large language models (LLMs), boosting domain authority through content quality and consistency, leveraging data, and implementing schema markup to speak the language of AI. The duo dives into why being “AI-discoverable” means more than just ranking—it’s about becoming a source that intelligent systems trust to provide accurate, helpful, and relevant responses.
Kerry and Jimmy’s Words of Wisdom: "We’ve officially entered a new era of search, one where AI assistants like ChatGPT and Perplexity are becoming the primary way people discover information. These systems don’t just look for keywords; they look for trusted, well-structured, and relevant content. If you're still optimizing for yesterday’s rules, you're going to miss tomorrow’s renters. The future of SEO isn't just about ranking—it's about becoming the source AI turns to for answers. It’s no longer just about ranking, it’s about shifting our strategy or risk getting left behind."
Resources: Tactical Strategies for Modern Marketing Managers
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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