Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how Google is fundamentally changing the way renters discover, research, compare, and ultimately connect with apartment communities. From conversational search and AI-generated answers to Google Maps, Business Profiles, and increasingly intelligent advertising, the traditional renter journey is being replaced by a new discovery model in which fewer interactions require renters to leave Google's ecosystem.
In this episode, Kerry and Jimmy examine how these changes are disrupting the traditional apartment marketing funnel. Renters are moving beyond short keyword searches and scrolling through pages of links toward longer, conversational questions that generate immediate answers, recommendations, comparisons, and localized results. With more searches ending without a website click, Google Business Profiles are becoming increasingly influential in local discovery, and intelligent agents that can research properties on renters' behalf, the path from discovery to decision is getting shorter.
Kerry and Jimmy’s Words of Wisdom: “The renter journey is moving beyond ten blue links. Renters can increasingly ask Google what they want, receive personalized recommendations, compare their options, and take action without following the traditional search funnel. That changes the rules for apartment marketing. Your website, content, Business Profile, reviews, pricing, availability, and property data must all work together to tell Google one consistent story about your community.”
Resources: The Future Beyond Search is Driven By Intelligent Visibility
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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