Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how operators can move beyond guesswork to uncover the exact search terms renters are using, align content with intent, and build campaigns that drive measurable results.
In this episode, Kerry and Jimmy break down the art and science of keyword optimization—transforming it from a marketing buzzword into a powerful revenue-generating strategy. The duo explains how keyword research connects the dots between visibility and conversions, why long-tail strategies matter in multifamily, and how data-backed optimization fuels everything from Google Business Profiles to AI-driven leasing tools.
Kerry and Jimmy’s Words of Wisdom: “Keywords are more than just rankings on a page—they’re the language of intent. When you crack the code on what renters are actually searching for, you don’t just drive traffic, you attract people ready to take action. That’s where clicks turn into conversations, and conversations turn into leases.”
Resources: Relentlessly Expand Your Digital Footprint to Dominate Search
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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