Streaming Now

Identity Verification: Building a Safer and Smarter Leasing Process

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how modern verification technology creates a safer, smarter renter journey for both prospects and operators - from reducing evictions and bad debt to accelerating approvals and improving operational confidence with identity intelligence as the backbone of the leasing process.

In this episode, Kerry and Jimmy break down how identity fraud has rapidly evolved inside today’s digital leasing workflows. They examine why traditional screening methods can’t keep pace with sophisticated tactics such as synthetic IDs, forged documents, and stolen credentials—and why biometric verification has become essential to stay ahead of these threats. Drawing from real-world cases, they reveal the operational, financial, and legal risks of relying on outdated processes, and explain how advanced identity intelligence and biometric checks create a safer, smarter path from prospect to resident.

Kerry and Jimmy’s Words of Wisdom: “Identity documents coupled with biometrics aren’t just a security upgrade—they’re the new foundation of trust in modern leasing. In a world where identities can be faked with a click, verifying who’s really on the other end of that identification document protects your community, safeguards your operations, and strengthens every decision you make. It’s the difference between guessing and knowing—and that certainty is invaluable.”

Resources: Know your next renter with biometric identity verification.