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Listen and learn from two techies with nothing to lose.

Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.

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More Than Code: The Critical Role of Processes and Procedures in PropTech

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure.

In this episode, Kerry and Jimmy pull back the curtain on a side of PropTech that rarely gets the spotlight—processes and procedures. While flashy features and breakthrough code often dominate the conversation, the real backbone of any successful PropTech company lies in its operational foundation. They explore how strong internal systems can make or break scalability, security, and long-term success, from data governance and deployment protocols to client onboarding and support workflows.

Kerry and Jimmy’s Words of Wisdom: “In PropTech, the code gets all the attention—but it’s the processes and procedures behind the scenes that truly determine a company’s ability to scale, stay secure, and deliver lasting value. You can have the smartest product on the market, but if your deployment is messy, your support is not reactive, or your data isn’t protected, it all falls apart. The unsung heroes of innovation are the systems that bring stability and consistency to everything we build.”

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About The Hosts

Kerry W. Kirby

Kerry W. Kirby

Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.

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Jimmy Lancaster

Jimmy Lancaster

Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.

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