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Reaching Renters Reimagined: AI, Automation, and The Next Era of Marketing

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping the next era of marketing.

In this episode, Kerry and Jimmy unpack how AI and automation are transforming the multifamily marketing landscape - from real-time, dynamic content creation that adapts to market shifts, to predictive targeting that leverages community data to reach renters at the right time, on the right platform. They dive into how a true multi-channel approach - spanning search, social, and beyond - is no longer a luxury, but a necessity in capturing attention and driving conversions in today’s fast-moving digital ecosystem.

Kerry and Jimmy’s Words of Wisdom: “Reaching renters today isn’t about casting a wider net, it’s about casting a smarter one. We’re entering an era where AI and automation are not just tools, but strategic partners in how we attract, engage, and convert. These technologies are reshaping marketing from reactive to predictive, from manual to autonomous. It’s no longer about keeping up with the competition, it’s about staying ahead of the renter. This is more than evolution; it’s a reimagining of how we connect with people in a digital-first world.”

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy