Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how rental communities are restoring occupancy by creating continuous visibility across web, search, and social channels, as renters are no longer discovering communities through a single source—they are engaging across multiple search experiences simultaneously.
Anchoring this conversation is a real-world case study featuring 365 Connect’s marketing stack deployment at Skyline Trinity, a 238-unit multifamily community that faced rising vacancy and declining performance after relying on fragmented big-box technology systems. Seeking a turnaround, Skyline Trinity implemented a cohesive strategy that combined ADA-certified websites, automated search optimization, and AI-powered social media posts into a unified marketing engine designed to rebuild organic visibility.
Kerry and Jimmy’s Words of Wisdom: “In today’s market, occupancy isn’t restored through a single campaign—it’s restored through continuous visibility, seamless experiences, and systems engineered to capture attention wherever renters are searching. Operators that leverage a unified omnichannel strategy won’t just generate more traffic—they’ll create a leasing engine designed to convert it.”
Resources: Driving Demand at Scale with Precision Targeting and Steady Momentum
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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