Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they tackle a common challenge in multifamily operations: the tendency to blame vendors before uncovering the true source of the problem. When leads slow down, occupancy softens, or performance changes unexpectedly, the first assumption is often that a website, marketing platform, or software provider has failed. But is the vendor really the problem—or simply the most visible target?
In this episode, Kerry and Jimmy explore why assumptions often replace analysis, how operators can distinguish symptoms from root causes, and why data should always drive decision-making before conclusions are drawn. From competitive intelligence and market conditions to consumer behavior and operational metrics, Kerry and Jimmy discuss the importance of looking beyond the obvious to identify what is truly influencing performance.
Kerry and Jimmy’s Words of Wisdom: “Data doesn't have opinions—it tells a story. The challenge is that too many organizations stop reading after the first chapter. When leads decline or performance changes, the instinct is to blame the nearest vendor rather than investigate broader market dynamics. The companies that lead this industry aren't the ones that react the fastest—they're the ones that ask better questions, uncover the real cause, and solve the right problem.”
Resources: Tomorrow's Intelligence Built for Today's Renters
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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