Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they examine Google's bold move to bring AI-powered apartment hunting directly into the mainstream consumer experience. After years of renters relying on Internet Listing Services to search, filter, and compare apartments, Google is now showing a fundamentally different journey through Gemini—one where renters simply describe what they want and let AI find the options that fit.
In this episode, Kerry and Jimmy connect Google's move to a transformation they have been discussing for months: renters are changing how they discover everything around them. Search is evolving from entering keywords and sorting through pages of results to AI understanding intent, evaluating information, narrowing choices, and delivering personalized answers. Apartment hunting is a natural extension of that shift. If Gemini can help a renter identify communities based on price, location, lifestyle, amenities, commute, pets, and other preferences without starting the journey on a traditional ILS, the question becomes harder to ignore: What happens to the ILS when renters no longer need to go there to search?
Kerry and Jimmy’s Words of Wisdom: “Google isn’t just advertising Gemini—it’s showing consumers an entirely new way to find an apartment. That should be a wake-up call for multifamily. The future of visibility belongs to operators who build their own digital ecosystem across websites, content, social, Google Business Profiles, and every channel AI can discover and understand. The ILS isn’t going away tomorrow, but its role as the starting point could disappear faster than anyone expects. When AI becomes the apartment hunter, the winners won’t be the communities with the most listings—they’ll be the ones AI knows, trusts, and recommends.”
Google Gemini's Apartment Hunt TV Commercial
Resources: We are leading the way in transformation across the multifamily industry.
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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