Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most overlooked challenges in today’s housing market: serving the growing population of middle-income renters caught between subsidized affordable housing and increasingly expensive market-rate communities. Often earning between 80% and 120% of Area Median Income, these renters may make too much to qualify for traditional housing assistance, yet still struggle to afford the rapidly rising cost of conventional multifamily housing.
In this episode, Kerry and Jimmy examine how a new generation of technology, automation, and intelligent operating systems can help change that equation. From autonomous marketing and leasing workflows to centralized operations, digital resident services, automated communications, and streamlined back-office processes, technology creates opportunities to operate communities with fewer manual tasks and lower administrative overhead. Rather than using innovation solely to add amenities and features, Kerry and Jimmy discuss how technology can become part of the affordability equation by helping operators deliver quality housing more efficiently.
Kerry and Jimmy’s Words of Wisdom: “The missing middle isn’t only a housing supply problem—it’s a math problem. If the industry wants to deliver quality housing at attainable rents without relying on deep subsidies or luxury-level pricing, we have to rethink the entire cost structure behind the property. That means finding smarter ways to build, market, lease, and operate communities more efficiently. In the future of workforce housing, operational efficiency may be just as important as bricks, land, and financing.”
Resources: The World’s Most Powerful AI-Driven Platform in Multifamily Today
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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