Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how organic social, AI-driven search visibility, and high-performance websites work together with streamlined flows and real-time leasing tools to create an “everywhere” effect—capturing attention, removing friction, and moving prospects from discovery to signed lease without hesitation.
In this episode, Kerry and Jimmy break down why visibility and speed must operate as a single system to win in today’s leasing environment. They examine how disconnected marketing efforts and slow leasing processes create hidden drop-off points that cost communities real leases. Drawing from real-world examples, they reveal how aligning discovery channels with frictionless website experiences and instant leasing tools creates a continuous path forward to convert prospects into residents.
Kerry and Jimmy’s Words of Wisdom: “Leasing has evolved into a connected system—where visibility, experience, and execution all move together. If a prospect can find you instantly, navigate effortlessly, and lease without delay, you don’t just compete—you convert. The communities that win today aren’t just present everywhere—they’re engineered to perform at every step, turning attention into action and interest into signed leases with speed and precision.”
Resources: Powering Search to Sofa Solutions for Today's Renters
Kerry W. Kirby is a renowned entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has won more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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