Streaming Now

The Turnover Tax: The Hidden Cost of Constantly Retraining Property Team

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they examine one of the most persistent challenges facing multifamily operations: the constant cycle of recruiting, onboarding, training, and replacing onsite employees. With turnover among onsite property-level employees reaching astronomical levels, the cost extends far beyond recruiting and training expenses. Every departure can mean lost productivity, disrupted resident relationships, diminished property knowledge, and another investment in getting a new employee up to speed.

In this episode, Kerry and Jimmy challenge the traditional structure of the leasing role and ask whether multifamily has created a job that simply asks one person to do too much. Leasing professionals are expected to respond to prospects, conduct tours, follow up on leads, process applications, coordinate leases and move-ins, while simultaneously building relationships with residents, supporting renewals, participating in community events, and delivering the service experience that helps turn an apartment property into a community.

Kerry and Jimmy’s Words of Wisdom: “Multifamily has spent decades building staffing models around people performing tasks that technology can increasingly handle. When onsite teams spend most of their day chasing leads, processing paperwork, updating systems, and managing repetitive workflows, we shouldn't be surprised when burnout and turnover follow. The opportunity with automation isn't simply to operate properties with fewer people; it's to make the people we have more valuable by giving them their time back. The future of multifamily staffing isn't about removing the human element. It's about removing the work that keeps our people from being human.”

Resources: Transform the leasing experience with automated delivery.