Whether you're an industry professional or a tech enthusiast, this podcast series offers a rare glimpse into the minds of two thought leaders shaping the future of multifamily housing.
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how technology is transforming one of the most critical steps in the leasing process: verifying whether an applicant can afford an apartment. What once relied largely on manually reviewing pay stubs, employment letters, and bank statements is rapidly evolving into a sophisticated verification stack that can include payroll databases, connected bank accounts, automated document analysis, and artificial intelligence.
In this episode, Kerry and Jimmy break down the different methods being used to verify renter income and employment, and why no single source provides the perfect answer for every applicant. Services such as The Work Number can provide employment and income information from participating employers, while platforms such as Plaid can enable consumers to connect financial accounts and share permissioned financial data. At the same time, document-based verification continues to play an important role for applicants whose income may come from multiple jobs, self-employment, or other sources that don't always fit neatly into traditional employment records.
Kerry and Jimmy’s Words of Wisdom: “Renter qualification is no longer about looking at a pay stub and checking a box. Today, we have access to payroll records, connected financial data, intelligent document analysis, and AI that can help validate information faster and more consistently than ever before. But more technology doesn't automatically mean more certainty. Every verification method has strengths, limitations, and gaps, which is why the future isn't about relying on a single source of truth. It's about building a verification stack that can intelligently connect multiple sources, identify inconsistencies, and create a clearer picture of an applicant's ability to qualify.”
Resources: Always-On Leasing That Captures and Converts Around The Clock
Kerry W. Kirby is an American entrepreneur, technology innovator, and philanthropist. He is the founder and CEO of 365 Connect, the leading innovator in AI-driven marketing, leasing, and resident engagement platforms for multifamily communities across the globe. Executing on a progressive vision of creating leading-edge products and services, Kerry has led 365 Connect to win more technology awards than any other company in his home state, as well as the industry he serves.
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Jimmy Lancaster is one of the most well-known engineers on the Silicon Bayou, specializing in custom software development. He specializes in building high-performance teams that deliver results and exceed expectations. He is the Chief Product Officer of 365 Connect, a global leader in providing the most advanced automated marketing, leasing, and resident engagement platform for multifamily housing communities.
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